Scottish Water ambassador captured supporting Learn To Swim month, thanks to Public Sector PR experts
OLYMPIC hero Duncan Scott is inspiring the biggest drive ever to encourage Scots of all ages and abilities to learn to swim.
As part of his role as Learn to Swim Ambassador, Duncan is supporting the September-long celebration to help both children and adults of all ages, backgrounds and abilities to become safe and confident swimmers – especially with pools reopening after lockdown restrictions were lifted.
The existing Learn to Swim framework for children – a partnership between Scottish Swimming and Scottish Water – has already seen more than 100,000 young people participate in regular swimming lessons since it launched four years ago.
The 36 Leisure Trusts and Aquatic Providers, who are delivering lessons in 170 pools, are now welcoming children back after the summer holidays – and the drive is to grow numbers to full capacity.
Holyrood PR has closely worked with Scottish Water on a number of campaigns and our team of Public Sector PR experts have helped it to build a compelling and powerful media profile. This has included organising multiple photoshoots to help the firm cut through with its message.
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