Malory House snaps up attention with a PR photo-op

Bield Housing And Care

Launch event at highly sought-after development captured thanks to social care PR photography

TO mark housing provider Bield’s launch of Malory House – a highly sought-after apartments in St Andrews – PR photography experts lined up a launch event and captured the perfect shot.

Under a pioneering project, Malory house comprises three two-bedroom flats and 27 one-bed apartments which are being split 50-50 with priority cases from Fife Council’s housing waiting list.

Bield Housing and Care believes the homes earmarked for people over-60, will free up other properties across the area, easing congested waiting lists and benefitting younger families as well.

Dr Lynne Douglas, Chief Executive of Bield, said: “St Andrews is one of the finest places to live in Scotland. That is brilliant for those lucky enough to call the town their home, but it does place great strain on the availability of affordable housing in the area.”

Fife Council’s Affordable Housing programme is one of the biggest in Scotland and as well as providing more housing it aims to create jobs and apprenticeships, supporting the Fife economy and the construction industry.

Holyrood PR briefed the photographer on capturing a ranged of internal, external and people-focused images to captures the energy and excitement of this milestone launch. The photography further elevated the media release announcing the new development.

Bield is a registered charity dedicated to providing flexible housing solutions and support for older people.  

To find out more about Bield, visit  https://www.bield.co.uk/housing-and-other-services or follow on Facebook @bieldhousingandcare and Twitter @BieldScotland.


Read the original release:

New flats at Malory House are worth writing home about

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