Bea Lubas creating her Blueberry Galette with Mackie's traditional ice cream in digital PR success story by Edinburgh public relations experts

Instagram foodie collaboration delivers sweet food and drink PR success

Mackie's of Scotland

Instagram foodie collaboration delivers sweet food and drink PR success

Mackie's of Scotland

Food and drink PR team deliver a whopping success partnering food influencer with the country’s favorite ice cream.

AN INSTAGRAM foodie influencer partnered up with our favorite ice cream brand to inspire a summer of simple pleasures. 

Working with our client, Mackie’s of Scotland and its traditional ice cream, Bea Lubas created a blueberry galette, sharing the recipe on Instagram with her 141,000 followers.

The partnership was conceived and engineered by our food and drink PR experts to celebrate the Mackie’s of Scotland Summer of Simple Pleasures campaign, celebrating the simple things in life through simple but quality treats.

The collaboration was an overwhelming success, allowing Mackie’s to tap into a new audience of food-lovers who would enjoy its products.

Mackie’s of Scotland continues to produce quality products with its renowed real dairy ice cream and chocolate. Based in Aberdeenshire, the family-owned farm is dedicated to produce everything from packaging to product on its  farm.

Claimed as one of the greenest farms in Europe, the 10-acre solar farm has four wind turbines and a biomass energy plant sourcing 80% of the farm’s energy.

To find out more about Mackie’s, please visit: https://www.mackies.co.uk/

Read more about our collaboration with Bea Lubas here.

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