A FAMILY dairy famed for its luxury ice cream is hoping its herd of cows will respond favourably to the sound of banjos, harmonies and the music of the American south.
Mackie’s of Scotland is playing country music to its 350 strong milking herd, for a fortnight, to celebrate its partnership with Stonehaven’s inaugural ‘Doricana’ festival – an event that is set to host Scotland’s finest country music acts.
As a lead sponsor of the event, Mackie’s teamed up with festival founder Colin Clyne, an accomplished country music singer, songwriter and musician. He agreed to pose for a series of colourful PR photographs with the contented dairy herd to help illustrate the research story.
Find out more about the fascinating, fortnight-long experiment conducted by Mackie’s of Scotland, by reading our original media release.
This eyecatching suite of PR photograph was conceived and delivered by the food and drink public relations experts at Holyrood PR in Scotland, working with photography experts from Newsline Media in Aberdeen.
As well as hitting the headlines when it was launched, the trial also yielded some surprising results which also captured plentiful headlines.
If you want your business to stand out from rivals, speak with us about powerful storytelling and PR photography