A BESTSELLING author was given an unexpected lesson in descriptive writing by a leading estate agency, which helped sell her home after it had languished on the market for six months.
Respected historical writer Alison Weir spent two years researching and writing a book on Mary Queen of Scots and the murder of Lord Darnley, and moved to Scotland to be closer to her subject. However, her move back to Carshalton, Surrey, was delayed by problems selling her £250,000 home in the Scottish Borders.
After six months on the market she had failed to find a buyer for the luxury, five-bedroom house in Eddleston, near Peebles, so she called in Edinburgh-based solicitor-estate agent, Hunters-psm. The firm, based in Morningside, Edinburgh, responded by selling the property within two weeks.
Mother-of-two Alison, said: “A great deal of the success was down to the writing of the property description. Until now, I hadn’t fully realised what a difference a good estate agent could make. As a writer I know the importance of using language well. In their specialist field Hunters-psm seem to be the experts and give their written details a great deal of thought and care.”
Make every word count with our award winning property PR agency in Scotland
Find out how your business could benefit from our incisive story telling and powerful PR photography. Get in touch by calling us on 0131 561 2244 or take a few seconds to fill and submit the simple form below and we’ll get straight back to you: