I for Ice Cream – Rare 10p Coin Will Earn You a Sweet Treat for Two

by Chris Fairbairn

Friday, March 2nd, 2018

Food and Drink PR 10p ice cream offer Mackie's 19.2

EAGLE eyed Aberdonians are being encouraged to check their wallets – as the first person to bring the new “I for ice cream” 10p coin to Mackie’s 19.2 Parlour will win an ice cream meal for two.


Following the Royal Mint’s “Great British Coin Hunt” launch – which features a special 10p collection celebrating an A-Z of what makes Britian great, Mackie’s 19.2 will reward the lucky customer who first identifies the rare letter “I” ice cream coin with anything from the Parlour menu.


And even once that first coin has been found and awarded – the parlour, which is located in Marischal Square – will provide all further “I for ice cream” coin-bearers with two scoops of their choice.


Yvette Harrison, who manages the parlour which launched in December 2017 said: “As soon as we found out that the Royal Mint had chosen ice cream as one of its 26 staples of British life we simply had to celebrate it.
“Not only that – everyone at 19.2 is desperate to see one of the coins, so hopefully somebody will find one soon. Make sure to tell all your friends and family to keep an eye out!”


Named 19.2, the parlour is located exactly 19.2 miles from the Mackie’s Westertown family farm, where it produces its renowned ice cream and chocolate ranges.


It was also the first business to open at Marischal Square – a major £107million development transforming the east end of Aberdeen’s city centre.


Ice cream has made up the greatest portion of early sales, however waffles and crepes have proven popular during the cold weather.


Perhaps the biggest surprise hit has been the success of the locally influenced Buttery and Jam ice cream, which is the parlour’s joint fifth most popular ice cream flavour. The recipe contains butteries from local bakers, J.G. Ross.


As well as ice cream, the 40 cover venture serves coffee from local roasters Caber Coffee and features two centrepiece chocolate taps, delivering Mackie’s own highest quality melted milk and dark chocolate on demand for serving over the already popular crepes and waffles.


The family firm has amassed more than 30 years experience making and selling its ice cream, and has been producing high-quality chocolate since 2014, with the launch of a £600,000 state of the art chocolate factory in 2015.

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is a PR account manager with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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