Ice cream favourite revels in sweet success thanks to Scottish PR power

Mackie’s of Scotland Media Coverage

Record sales and greater UK market share tickles the sweet tooth of national media 

Ice cream favourite revels in sweet success thanks to Scottish PR power

ONE of the country’s most beloved ice cream brands captured the gaze of national media outlets after it announced record sales of its tasty products with help of Scottish PR.

Mackie’s of Scotland calculated it had made £20m in ice cream sales across the previous financial year.

The Aberdeenshire farm’s strong sales figures across 2022-23 were underpinned by an 11% increase in the ice cream company’s market penetration across the whole of the UK.

Mackie’s staggering success was primed for PR celebration. Our team of experts were on hand to amplify the achievement across multiple channels, which resulted in:

A key aim for Mackie’s of Scotland was to highlight the brand’s strength following the buyout of Taylor’s Crisps earlier in the year. Our PR team coordinated a mini press campaign to highlight business growth success stories for the Aberdeenshire firm.

Our experts expressed the importance of loading the sales success release with statistics on the growth to enable the reader to quantify the success Mackie’s is enjoying.

Additionally, we ensured the family-owned brand’s messaging of looking after the customer was paramount to the media release highlighting the lengths Mackie’s is going to ensure increased costs on ice cream production does not trickle down to the customer.

This portrayed Mackie’s as a forward-thinking and caring manufacture which looks after its customers, while innovating with sustainable technology.


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