Humza Yousaf’s experience with Blackwood’s innovative tech hits the headlines

by Fraser Clarke

Tuesday, April 23rd, 2019

The MSP was ‘blown away’ by CleverCogs system during visit with Scottish PR agency

Scottish PR photography of Humza Yousaf during visit to test out CleverCogs system

BLACKWOOD welcomed Humza Yousaf MSP to its Belses Gardens property in Glasgow recently as he got to grips with its innovative CleverCogs system.

CleverCogs is Blackwood’s digitally enhanced care system which allows customers to live as independently as possible and connect with friends and family at the touch of a button.

When Humza Yousaf visited to test out the technology for himself, we set about ensuring the visit made the headlines and gained extensive coverage across traditional and social media.

Highlights included:

  • National coverage from national news agency Deadline News and The National newspaper and online site
  • Key trade coverage in titles such as Scottish Housing News, AT Today and The Care Home Environment
  • A total of eight items of coverage with 281,931 opportunities to see from traditional media alone
  • 163,152 opportunities to see thanks to widespread coverage across Facebook and Twitter
  • A total of 445,083 opportunities to see news about Humza Yousaf’s experience of CleverCogs

Scottish PR photography of Humza Yousaf MSP testing out Blackwood's CleverCogs technology for himself

Securing positive media coverage is crucial for Blackwood as it demonstrates its use of cutting-edge technology to ensure its customers can live as independently as possible.


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Young PR professional Fraser Clarke, who works with public relations agency, Holyrood PR in Edinburgh, Scotland

Private: Fraser Clarke

Young public relations professional Fraser Clarke is part of the multi award-winning team at Holyrood PR, a leading Scottish PR agency

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