Why profiling your people is key to attracting the right kind of media attention – and helps to make a happy workforce
PEOPLE love to read about other people.
This means that a human-interest element is crucial to make your stories more accessible, credible and shareable – and more likely to be picked up by target media.
Whilst working with Sodexo Prestige, we have delivered a wealth of valuable coverage on the people behind the brand.
Throughout February, Leigh Crichton’s promotion achieved three articles in stadia and MICE titles, followed by similar success in April when the appointment of the new team at Aberdeen Football Club also enjoyed three hits in similar titles.
June and July saw 22-year-old Georgia McKay’s promotion appear in the all-important local title, the Hamilton Advertiser, as well as business and MICE titles.
In May, coverage included the ‘In the Hot Seat’ profile of Amanda Brown, National Accounts Director for Sodexo Prestige in Conference News. Over the same month, there was a full-page feature for Kenny Garden’s journey from pie stand worker to General Manager with Sodexo.
At Holyrood PR, we pride ourselves on spotting stories; digging out the previously hidden line which helps to give your people stories an extra dimension. This ensures that they are picked up by as many media titles as possible.
WOULD YOU LIKE TO KNOW HOW OUR FOOD AND DRINK PR CAN HELP YOUR BUSINESS?
For more information contact us on 0131 561 2244 or fill in the simple contact us form below and we will get back to you with haste.