PR Experts help HR and Law specialists gain nationwide coverage

by Ainsley Piggott

Wednesday, November 2nd, 2016

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Stephanie Robinson

WHEN PR Experts were approached by HR and employment law experts Solve. to create and deliver an innovative campaign, that would generate impressive coverage and highlight the reliable HR advice and support that the company offers, we knew we had a challenge on our hands.

For us at Holyrood Partnership it was a slightly different client to what we were used to but after jumping straight into the work we discovered an array of interesting stories and hit the ground running.

Solve. chose wisely when the firm needed a cost-effective, short-term PR project to raise awareness of its work as over the last two months as we have gone onto achieve striking coverage across numerous key titles.

In the case of Solve. we undertook a burst of PR activity spread across two months – and the results were stellar:

  • We delivered more than 18 significant items of coverage in target publications.
  • That meant the HR firm’s messages reached an audience of almost 3.3 million people
  • Crucially, by focusing on national and business titles, we ensured exposure to exactly the right audience.

The success stories were carefully planned and efficiently executed with coverage being achieved in national titles including:

The Scotsman – Scotland’s oldest quality title, which carried a powerful feature in its respected business section about Solve.’s role in providing effective HR solutions and law advice to companies across the UK

The Daily Mail – a major title in the UK with a huge following of more than 2,225,323, which reported on the company’s efforts to treat staff well by taking them on an all expenses paid trip during the summer

Further coverage was achieved in respected print and online news outlets including The Scottish Sun, The Edinburgh Evening News, Scottish Business News Network, The Daily Business Group and many more.

 


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We achieved these fantastic results by working closely with the team at Solve.  to clearly distil their targets and objectives. Then we identified a range of stories to be rolled out to exactly the right audiences, including reports on the business’s growth, incentives given to employees and new legislations that have been created and implemented by the company.

While the 18 chunky items of coverage reached an estimated 3,275,270 people, the successful PR campaign also ensured that Solve.  was positioned as a leading HR solutions company for businesses seeking advice across Scotland.

Our campaign successfully showcased the advantages offered by  Solve. including the expert advice and solutions, its range of high end clients  – and positioned the firm as a leading name.

IF YOU WANT MEDIA COVERAGE THAT REACHES A WIDE AND VARIED AUDIENCE, THEN LOOK FOR A PUBLIC RELATIONS AGENCY WITH THE BEST CREDENTIALS

Public relations is not only for businesses with deep pockets. Affordable PR campaigns can be shaped for most sizes of company – from start ups to well-established smaller firms

We’d love the chance to discuss how a cost-effective PR campaign could benefit your bottom line.

We’re a chatty bunch and you can easily get in touch with on 0131 561 2244 or by taking a few seconds to fill out the form below – and we’ll get straight back to you:

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Ainsley Piggott of Scottish public relations agency, Holyrood PR in Edinburgh

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Ainsley Piggott joined award winning Holyrood PR in Scotland with three years industry knowledge behind her having previously worked on well known consumer PR accounts such as Asda, Greggs and DFS

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