Here at Holyrood PR we’ve been telling our clients about the benefits of video for three years.
Now our director, Scott Douglas, has told how the amazing viral video of a dust up on a ScotRail train is the latest compelling lesson for businesses on the power of YouTube.
The video is heading for a million views and has featured in all major print and broadcast media, including the BBC.
While the national debate focuses on whether the burly passenger was right to take the law into his own hands, there is another important issue – the PR consequences.
As Scott points out, ScotRail has issued a traditional, corporate response to this controversial issue – but maybe a video response would have been more powerful?
Beyond this incident, there are countless ways ScotRail – and other companies – could be making use of affordable online video to help customers, assist staff and promote their services.