How PR in Edinburgh helped Tigerlily wow 100,000 viewers of glamorous Dublin TV show

by Scott Douglas

Friday, June 26th, 2009

Xpose on TV3 websiteFast-moving glamour, gossip and celebrity TV show Xpose has given valuable coverage to Edinburgh’s most stylish boutique hotel, Tigerlily.

The show, which attracts 100,000 viewers per night to Dublin’s TV3 Channel, visited the George Street venue as part of a report on Edinburgh’s International Television Festival.

As part of a mission to find the city’s top celebrity hangout, the production team filmed extensively in the award-winning Tigerlily, renowned for its stylish decor and design.

Part of the reason the crew chose Tigerlily is because it has featured in a steady stream of media stories, all masterminded by Holryood Partnership, PR in Edinburgh, which handled worldwide public relations for the hotel before and after its launch.

High profile stories issued and handled by Holyrood Partnership included reports about the hotel’s unusual black toilet paper and visits by numerous celebrities including Vernon Kaye and Girls Aloud – all of which were mentioned in the Xpose report.

You can view the full Xpose report by visiting the show’s section of the TV3 website of by clicking here.




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