Smart businesses get more bites of the cherry with effective public relations

by Scott Douglas

Friday, February 20th, 2015

Find out how to get three times as much media coverage, with an award-winning public relations agency.

Edinburgh PR agency show how they help clients achieve more media coverageSMART people get more of the good stuff – like enjoying two bites at the cherry.

But why stop at just two? Our PR agency encourages clients to think and act in ways that make sure you regularly get multiple bites of the cherry.

If a story is worth telling, then we’ll find ways to tell it way more than once.

That means coming up with fresh and interesting angles, reaching different influential audiences and making sure we get creative in the use words, pictures and video.

It’s about making sure your story has the best possible chance of appearing in local media, national media, specialist and trade media. And about making your story friendly for print, broadcast and online.


But don’t just take our word for it. Below are some real world examples showing how businesses just like yours have enjoyed multiple bites of the cherry, thanks to our PR agency:

Cyber Awards montage from Coverage montage from Award-winning PRMultiple ‘bytes’ of the cherry can help your business hack the media. The inaugural Scottish Cyber Awards took on the biggest titles in the country and came away with a set of well covered stories detailing everything from the opening to the victorious businesses

Scottish PR agency country cow music experiment Mackie's of ScotlandSee how an ice cream maker milked multiple media opportunities and reached an audience of millions with a story about music-loving cows, thanks to creativity of Scottish PR agency


PR photography for bagpipe amnestyA group battling to preserve Scotland’s piping heritage among schoolkids reached a huge audience of more than 8.5m and smashed its donation targets – thanks to a ‘Multiple Bites of the Cherry’ public relations campaign. Find out more.

The multi-millionaire investors from BBC TV's Dragons' DenWhen care specialist Blackwood organised an innovative design competition with a Dragon’s Den style panel, we delivered a smart triple play of media coverage with a phased rollout of stories and smart use of video.

Surgeons Hall-34A venerable surgeons’ institution required a steady hand, an unerring eye and absolute precision when launching a special operation of its own – the PR launch of a beautiful new venue. Find out how it scored a triple set of success.

Since your important stories are never wasted with just one angle, or appear in just one news outlet, that means more people learn about you and your business yielding more and better opportunities.

How does this work day-to-day? There are many ways we ensure you get multiple bites of the cherry – from exhausting every possible angle in a story over weeks and months, to carefully planning a story rollout so that it will work in various ways for different types of news outlets.

Likewise, we also help our clients to make sure their stories work far beyond the traditional media, repurposing words, images and video to extend exposure on social media, on YouTube, on client websites and blogs and in email newsletters.

Find out how our Scottish public relations agency can help you put the cherry on top of your promotions

At Holyrood PR in Edinburgh we love nothing more than delivering wave after wave of results for our Scottish PR clients – making sure they get extra bites of the cherry.

If your business or organisation could use this type of valuable and positive exposure to boost profits, increase web traffic and celebrate the work of your people, we’d love to speak with you.

We can be contacted on 0131 561 2244 or just fill in the simple form below and we’ll get straight back to you.

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    Scott Douglas, of public relations agency Holyrood PR in Scotland

    Scott Douglas

    Scott Douglas is the co-founder of the multi award-winning Holyrood PR, renowned public relations agency in Edinburgh, Scotland.
    As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
    Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.

    View Scott's Profile

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