Housing provider sees surge in followers and reach thanks to Digital PR Experts

by Emma Lourie

Monday, December 21st, 2020

Successful digital PR put a housing provider in front of 312,220 people in two months amid pandemic

Housing provider sees surge in followers and reach - Digital PR ExpertsDigital PR Experts at Holyrood PR helped a housing provider utilise an organic social media to push important communication during the Covid-19 pandemic, and in turn delivered an outstanding plethora of results across social media.

Social media played a significant role in the communication of consistent, up to date information about COVID-19 for Bield Housing and Care during the beginning of the pandemic from March – April.

Digital highlights include:

  • Positively distributed important messages across all social channels (Facebook and Twitter)
  • Delivered 10 % increase in follower growth on Facebook
  • 3% following growth on Twitter
  • Facebook reach increased from: 26,130 to 61,502
  • Twitter reach increased from: 25,000 to 42,800
  • 105 shares on Facebook, amplifying Bield’s messaging further

Social media is an information vacuum, spreading both knowledge and information at an exponential rate. This made it the perfect platform to share important, frequent updates in an ever-changing regulated pandemic environment.

Digital Experts at Holyrood PR used organic social posts to create outstanding results. Organic social posts show up in the newsfeeds of people that follow you, so your posts will be shown to more people as your audience shares and engages with them.

We understood and explained to our client that staying connected was now more important than ever, with people and businesses relying on social media to stay in touch and consume the news. It’s never been more important for your business to have a clear and compelling digital footprint.

By posting on a regular daily basis, this ensured customers and staff at Bield we kept up to date with relevant information.

The channels became an information portal (like those you would see on a website) filled with frequently asked questions, advice, positive community stories, updates from the government and updates from Bield CEO – the information was endless and was always informative, which is one of the main reasons it resonated well and created such a huge digital success with Bield’s audiences.

Whilst the focus was on social media, we also continuously updated the website and dedicated a full landing page to Covid-19 information and FAQ’s.

This enabled us to point people to the website landing page to address complex areas that required any further explanation.

Three tips for operating social media during uncertain times:

  • Listen and Acknowledge (Don’t ignore what is going on around you)
  • Keep posting (The problem isn’t going to go away so keep your followers updated)
  • Be empathetic (Take into consideration the tone of your captions and theme of content)

On top of the digital push, PR Experts at Holyrood PR utilised traditional methods and issued several media releases to showcase the positive work on going at Bield, which can be read here.

This amplified the reach even further creating over 156,788 opportunities to see in local, regional, national and trade press.

We helped not only put Bield at the forefront of its own sector, it also put the name in front of thousands of families and friends of customers living in a Bield development, and continued to keep individual’s updated with relevant information, in turn reducing concern.

Our team of dedicated PR experts can help tell your stories to the world, get in touch to find out how.

Phone us on 0131 561 2244, or take a few seconds to fill and submit the simple form below and we’ll get straight back to you:

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    Emma Lourie is an Account Executive at Edinburgh Public Relations agency, Holyrood PR in Scotland

    Emma Lourie

    Account Executive, Emma Lourie, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

    View Emma's Profile

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