From community engagement to director appointments – showcasing the best of housing and care
Bield Housing & Care is an organisation filled with stories. The leading Scottish charity and housing provider has an abundance of stories and every single one deserves the spotlight.
Our recent work on three key media releases showcased the importance of storytelling and how diverse it can be. Whether it’s a new director appointment, community group or just simply giving back, there are more aspects to a housing organisation than you may think.
From a barber giving out free haircuts to the local community, to a tenant-led equality initiative all the way to a new Director with big ambitions to put people at the forefront – our Scottish PR agency has been working to deliver the media attention these stories deserve.
Highlights across the three media releases include:
- 45 Items of coverage
- 2,034,302 Opportunities to see
- Features in Scottish Housing News, The Edinburgh Reporter and Caring UK
Our team of PR experts have been liaising with Bield to identify stories from the staff and community that highlight the organisation’s values and beliefs.
The story of Syrian barber, Mounzer Darsani, who provided free haircuts for the customers at a Bield development in Inverclyde became a local media hit that ended up catching the eye of the Daily Record.
In addition, the stories of Bield’s tenant-led equality network initiative gained traction in industry specific and business media. This was no different for the story of Nikki Ritchie, the newly appointed Director of People and Organisational Development (OD), proving yet again just how diverse charity organisation stories can be.
It was yet another excellent opportunity for our Scottish PR agency to spread Bield’s feel-good news far and wide.
For more information about Bield visit https://www.bield.co.uk/
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