Social Care PR experts help Scottish housing provider’s construction announcement draw media attention.
WHEN Blackwood wanted to announce the start of construction for new accessible homes, we knew we needed to get them cemented into the headlines.
Blackwood provides quality homes and care across Scotland to people of all ages and mobility levels, aiming to help them live as independently as possible.
The housing provider announced the transformation of a former care home in Greenock into 22 modern, self-contained flats accessible for older people and people with disabilities, hitting local and specialist media thanks to our Social Care PR team.
The story delivered the following results:
- 19 items of coverage across online and social media
- 104,025 opportunities to see
- Featured in local and specialist media including Scottish Housing News, Scottish Construction Now, Home Care UK, and Greenock Telegraph
After an interview about the construction plan with Blackwood’s Development & Commercial Director, our Social Care PR team drafted a press release, sourced photographs, and successfully distributed the story to local, regional and trade press.
The coverage generated by our Social Care PR team helped Blackwood announce their new housing development to relevant audiences, including potential home buyers and stakeholders.
Additionally, the story promotes Blackwood’s key messaging and vision to improve customer’s lives through continuous innovation and the development of accessible homes.
You can read the original release here.