Dundee project constructs major coverage with housing project
TO ANNOUNCE construction beginning on a £17.5m housing project in Dundee delivering 66 accessible homes, Blackwood enlisted the help for Scottish PR agency – Holyrood PR.
Blackwood invited politicians, staff and other stakeholders involved in the project to the ‘Box House’ – an innovative home which showcases how technology can to transform the day-to-day lives of people with disabilities – to hear updates about the project and be present for the first dig.
This event was covered by Forth radio who conducted interviews with Julie McDowell, chair of Blackwood and John Alexander Scottish National Party (SNP) councillor and the current Leader of Dundee City Council – additional coverage followed across trade, national and specialist titles.
Highlights included:
- 29 items of coverage
- 567,111 opportunities to see
- £12,662.62 PR value
- Features on: The Scotsman, The Courier and Evening Telegraph (Print)
- Story covered by Forth radio (Forth 1 and Forth 2)
The transformational housing project launched in the providers 50th year and is located in the same city where all operations started – the development will provide a high volume of accessible homes. Our experts at our Scottish PR agency were delighted to share Blackwood’s huge announcement.
Our team of experts recognised the importance of the announcement given the number of new homes in the development and the demand currently in the area. A media release was drafted and a member of the team attended the event the provide support and facilitate the Forth radio interviews.
Read the full story here:
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