Interest in caring careers rises thanks to eye-catching motion graphics created by digital PR experts

Housing and care specialist deploys savvy social campaign for recruitment drive

Bield Housing And Care Media Coverage

Housing and care specialist deploys savvy social campaign for recruitment drive

Bield Housing And Care Media Coverage

Interest in caring careers rises thanks to eye-catching motion graphics thanks to our digital PR experts

Interest in caring careers rises thanks to eye-catching motion graphics created by digital PR experts

WHEN Bield set out to welcome new members to its dedicated team, our digital PR specialists crafted a clever social media campaign to target new potential employees.

Experts at Holyrood PR were tasked with the challenge of ensuring Bield’s recruitment drive cut through the noise on social media. The team got together to brainstorm ideas and decided to craft the optimal digital PR campaign, using a mix of tools to make their content stand out.

The superb results demonstrated the added value of digital expertise:

  • 13 posts on Facebook and Twitter
  • 15,985 potential audience reach
  • 1,123 social media engagement 
  • 79 shares 

We used high-quality photographs to create a carefully curated set of motion graphics which were posted on the housing provider’s Twitter and Facebook pages, to help to attract ample attention to the job ads. 

Consistency was also a key ingredient to success.  Over the course of the six-month campaign, our team organised the weekly job features to maximise both exposure and reach. This helped to keep the job opportunities fresh in the audience’s mind through a highly engaging visual content.

The campaign was a digital success and ensured that Bield’s messaging reached thousands of users solely through organic content thus helping to fill employment vacancies.

Bield is Scotland’s leading provider of housing, care, and support for older people.  Their passionate team provides services to 15,000 older people across 22 local authorities in Scotland. 

To find out more about Bield visit https://www.bield.co.uk/housing-and-other-services or follow them on Facebook @bieldhousingandcare and Twitter @BieldScotland.


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