Property PR photograph of a rescue pup at a CALA Homes site

Housebuilder’s long-term partnership well under way with animal charity

CALA Homes Press releases

Housebuilder’s long-term partnership well under way with animal charity

CALA Homes Press releases

Scottish SPCA praises CALA for its extensive support

A RENOWNED housebuilder’s extensive support of the Scottish Society for the Prevention of Cruelty to Animals (Scottish SPCA) is set to continue with confirmation of a series of successful fundraising and publicity events, staff engagement, and help with funding applications.

CALA Homes (East)’s initial partnership began with a year-long collaboration to help the animal charity deliver its first ever series of virtual fundraising campaigns to raise much needed funds for the protection of Scotland’s animals.

The partnership has now expanded, with the housebuilder aiding the charity with other funding applications, and staff taking part in various fundraising challenges.

Like most charities, a key challenge for the Scottish SPCA has been overcoming the additional hurdles brought about by the pandemic, stopping its ability to raise money through physical events and activities.

The commitment from CALA has assisted in a variety of online activities to date, with the most recent being the charity’s Step for Pets challenge, which saw participants walk 10,000 steps every day in February, raising £59,924 in the process.

£5,000additional funds came directly from CALA matching donations by those taking part in the challenge, bringing the final total to £64,924.

Anna Devine, Director of Fundraising and Marketing at the Scottish SPCA, is delighted with the partnership and CALA’s vital financial support, which is allowing the charity to create and deliver innovative fundraising campaigns to help secure its long-term future.

She said: “At a time when we are facing unprecedented challenges, this show of support from CALA means the world to us.

“We have been doing our job in spite of Coronavirus, but many of the means we use to generate the income which funds our work have been disrupted by the pandemic.

“We have had to completely revamp our fundraising activity and substitute face to face community and events fundraising with virtual or online events such as Step for Pets.

“We’re thrilled that Step for Pets has more than doubled its original target of £25,000 and grateful for the commitment that CALA has shown.

“Throughout the coronavirus pandemic, we have continued to carry out vital work rescuing and rehabilitating animals in need.

“Last year, our inspectors and animal rescue officers responded to an average of 214 incidents per day, resulting in 77,960 jobs attended over the year, whilst our National Wildlife Rescue Centre admitted 7,320 injured wild animals on a daily basis too.

“We’ve been given a fantastic opportunity to develop and deliver ambitious fundraising campaigns which will ensure we can continue to be there for animals who need us.”

One of CALA’s project coordinators, Leah Scott, participated in the charity’s Step for Pets challenge with her Scottish SPCA-adopted Border Collie, Sonny, and raised an additional £770 in total for the charity.

Step for Pets was the charity’s third virtual fundraising event, following the “Pounds for Paws” challenge with Olympian Laura Muir, which encouraged participants to run a minimum of 30km in 30 days last summer and a creative “Badly Drawn Pets” activity.

“Pounds for Paws” was the first virtual event run by the SSPCA. CALA Homes supported the event financially via sponsorship but also via staff participation, with two employees participating in the challenge, running a combined total of 161km to support the charity.

Headquartered in Dunfermline, Fife, the Scottish SPCA is a 180-year-old national animal welfare charity which champions animal welfare and the prevention of cruelty to animals.

The charity is wholly funded through donations and its work encompasses everything from community work and education to rescuing and rehoming animals across the country.

Derek Lawson, Strategic Land Director at CALA Homes (East), said: “We are very proud to be supporting the Scottish SPCA, especially during this difficult period for many charities.

“We’re looking forward to continuing to support and participate in many more creative fundraising events in the future.”

CALA Homes (East) has a longstanding partnership with the Scottish SPCA, having jointly promoted the redevelopment of the former National Wildlife Rescue Centre at Middlebank in Dunfermline.

The site closed in 2010, following a relocation to Fishcross near Alloa, and The Scottish SPCA hopes to realise funds from the sale of the former wildlife centre to CALA Homes.

CALA Homes is committed to investing in the communities it develops and covers the housebuilders work across the east of Scotland. As well as the Middlebank land in Fife, it previously secured planning permission for a site in Aberdour, which is anticipated to commence this year.

For more information on CALA Homes developments for sale in the East of Scotland, please visit: https://www.cala.co.uk/homes-for-sale/east-of-scotland

For more information on The Scottish SPCA, please visit: https://www.scottishspca.org/

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