Hotel Group Scores With The Luck Of The Irish

by Scott Douglas

Thursday, February 21st, 2013

International PR for Scottish Hotel Chain

Scotland’s number one leisure operator, has revealed its four Edinburgh hotels are expecting over 1500 guests over the next three months of Six Nations games, and are fully booked for this weekend’s sporting event.

The Central Hotel in the Grassmarket offers the perfect solution for bigger groups arriving to enjoy the matches through its creation of a dorm bedroom which can sleep up to nine people – for the price of a hostel bed.

It has been designed with style and a sense of humour in equal measures and been finished in time to appeal to groups of rugby fans coming to Edinburgh for the Six Nations who may be looking for the ultimate bedroom for a lads weekend.

Craig Brodie, Hotel Sales Manager added: “The dorm is ideal and when they’re not watching the rugby, the room comes with a full-size ping pong table and offers the chance to play computer games on the wall-mounted flatscreen. Each of the beds in the loft-style apartment has its own individual TV.”

This coverage was secured in The Irish Independent as part of a targeted PR campaign carried out by public relations experts Holyrood PR on behalf of G1 Group.

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