Media Checks in for Boutique Hotel Relaunch
Thursday, July 12th, 2018
Stockbridge hotel is back to its best and making the headlines with the help of our hospitality PR experts
NIRA Caledonia, a stunning boutique hotel in one of Edinburgh’s most exclusive postcodes recently relaunched following a devastating fire which took out almost half of the rooms.
After undergoing an extensive, multi-million pound refurbishment, Nira reopened its doors to the public just in time for summer, and Holyrood PR was on hand to ensure the message was heard as widely as possible.
We shared the good news with the media and yielded some impressive results.
Some of the highlights included:
- A hit in the number one paper for Edinburgh – The Edinburgh Evening News and online equivalent
- All-important trade coverage in Boutique Hotelier, The Caterer and Hotel News Scotland
- Business feature in Daily Business Magazine
- A total number of 123,780 opportunities to see
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