Hotel ditches plastic coffee pods but gains smooth coverage

How our hotel PR agency caffeinated the media presence of Nira Caledonia with one simple story

AN EDINBURGH hotel is making small but significant changes to help reduce its environmental impact, starting with its in-room and restaurant hot beverages.

Nira Caledonia, located on Gloucester Place in Edinburgh’s New Town, is one of a select few establishments in Scotland to stock Eden Project coffee pods – capsules that are 100% compostable.

Alongside the likes of Gleneagles Hotel and Fairmont St Andrews, Nira Caledonia now stocks these world-first sustainable alternatives to the traditional plastic coffee pods.

We shared this story with the media and they drank it up. Some of the highlights included:

A total of 82,608 people reached, with a combination of features in trade and local titles
Feature in Scottish national newspaper, The National – and online
A hit in Edinburgh’s biggest local paper, Edinburgh Evening News
Positive mentions across social media
Features on specialist hotel and trade news outlets, including Hotel News Scotland and Hotelier and Hospitality

By highlighting these positive stories, we are helping to position Nira as both a high-end, luxury hotel in Edinburgh, but also an environmentally-conscious establishment – a factor which is becoming ever more important among customers.

You can read the original press release here.