Hotel Group’s Expansion Plans Hit The Mark With Media Thanks To Hotel PR

by Fraser Clarke

Friday, November 10th, 2017

Wide Spread of Coverage as Leonardo Press on with Plans for More Hotels

Hotel PR experts share story of Leonardo's expansion plansNEWS that Leonardo Hotels are keen to press ahead with plans for further expansion following their impressive entry to the Scottish market gained excellent coverage across a range of media titles.

Daniel Roger, Managing Director at Leonardo Hotels Europe, recently said that the company had not been put off by the Brexit vote and remained committed to creating a strong portfolio across Europe.

The hotel group – which opened Leonardo Royal Hotel Edinburgh as its flagship Scottish unit after a €7m refurbishment to the former Premier Inn earlier this year – has now taken over Portland Hotels, adding five more locations across Scotland to its portfolio.

We shared this story with a range of key titles in the mainstream media, as well as some more targeted, industry sites.

This approach so some impressive results, including;

  • A hit in one of Scotland’s most popular newspapers, Scotland on Sunday.
  • Coverage in key local titles, the Press and Journal and The Courier.
  • A hit on The Scotsman website.
  • And a range of coverage in industry titles such as, Scottish Business Insider, Scottish Business News Network and Hotel
  • Overall, the coverage created reached a potential audience of 370,779 people.

Having the Leonardo Hotel group recognised such a wide variety of publications ensures that the name is known to key industry leaders, as well as newspaper readers who will be likely to recommend the hotel to friends and family.

The success spread across the national, local and online media, helps promote the Leonardo group’s intentions for growth and boosts its reputation as one of Europe’s leading hotel brands.


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    Young PR professional Fraser Clarke, who works with public relations agency, Holyrood PR in Edinburgh, Scotland

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    Young public relations professional Fraser Clarke is part of the multi award-winning team at Holyrood PR, a leading Scottish PR agency

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