Hotel Group’s Expansion Plans Hit The Mark With Media Thanks To Hotel PR

by Fraser Clarke

Friday, November 10th, 2017

Wide Spread of Coverage as Leonardo Press on with Plans for More Hotels

Hotel PR experts share story of Leonardo's expansion plansNEWS that Leonardo Hotels are keen to press ahead with plans for further expansion following their impressive entry to the Scottish market gained excellent coverage across a range of media titles.

Daniel Roger, Managing Director at Leonardo Hotels Europe, recently said that the company had not been put off by the Brexit vote and remained committed to creating a strong portfolio across Europe.

The hotel group – which opened Leonardo Royal Hotel Edinburgh as its flagship Scottish unit after a €7m refurbishment to the former Premier Inn earlier this year – has now taken over Portland Hotels, adding five more locations across Scotland to its portfolio.

We shared this story with a range of key titles in the mainstream media, as well as some more targeted, industry sites.

This approach so some impressive results, including;

  • A hit in one of Scotland’s most popular newspapers, Scotland on Sunday.
  • Coverage in key local titles, the Press and Journal and The Courier.
  • A hit on The Scotsman website.
  • And a range of coverage in industry titles such as, Scottish Business Insider, Scottish Business News Network and Hotel Designs.net.
  • Overall, the coverage created reached a potential audience of 370,779 people.

Having the Leonardo Hotel group recognised such a wide variety of publications ensures that the name is known to key industry leaders, as well as newspaper readers who will be likely to recommend the hotel to friends and family.

The success spread across the national, local and online media, helps promote the Leonardo group’s intentions for growth and boosts its reputation as one of Europe’s leading hotel brands.

 

Are you looking for Hotel PR that boosts your business?

Get in touch with our team of prodigious storytellers, either on 0131 561 2244 or by using the form below:

Your Name (required)

Your Email (required)

Subject

Your Message

Young PR professional Fraser Clarke, who works with public relations agency, Holyrood PR in Edinburgh, Scotland

Fraser Clarke

View Fraser's Profile

Related Posts

So how can we help?

Essential business guide to powerful photography

Essential business guide to powerful photography

FREE!

Your business can perform even better with the help of powerful PR photography. Our simple and eye-catching guide explains how

Meet the team

Meet the team

Our people

Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick

If you have any comments or questions, please contact us.

GET ON THE PRIORITY LIST

Keep ahead of your oppositions by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name