Hotel PR checks in with First Class Results

by Izzy Stiven

Tuesday, February 5th, 2019

Glowing inflight review for Edinburgh’s Nira Caledonia 

a graphic used to show Nira Caledonia's coverage in Emirates inflight magazine

A RICH cultural history and stunning cityscape – combined with annual events like the Edinburgh Festival Fringe and the Edinburgh International Festival –  has turned our city into a bit of a tourism hub.

With new hotels constantly opening their doors in the face of such demand, it can be hard to stand out from the crowd and grab the attention of the millions of tourists flocking to the capital each year.

Nestled in the heart of Stockbridge, Nira Caledonia provides the perfect base to explore Edinburgh’s winding closes and cobbled streets. Reopening last year following a painstaking renovation, the hotel offers a unique mix of modern luxury and historical charm in one of the city’s most desirable New Town postcodes.

We got in touch with Emirates and invited one of the team from Open Skies – the airline’s inflight magazine – along to try out Nira’s Georgian luxury for themselves.

And the review speaks for itself. Describing the hotel as a “home-from-home”, Nira earned the title of “the perfect pied-a-tere in the Scottish capital’s New Town”. The glowing rating featured in January’s issue of Open Skies – putting Nira Caledonia in front of Emirates’ 3 million monthly passengers around the world.

Delivering coverage like this allows the hotel to establish its reputation as a leading boutique hotel, placing Nira at the top of the list for visitors to the capital seeking the ultimate Edinburgh retreat.


Nira Caledonia's sophisticated, romantic bedroom portrayed in a hospitality PR photo campaignThe 28 bedroom hotel – located in one of the most exclusive addresses in Edinburgh’s New Town – promises guests a blend of Georgian elegance, contemporary cool and heartfelt service

 


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Izzy Stiven is a member of the expert PR team at Edinburgh public relations agency, Holyrood PR in Scotland

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Account Executive, Izzy Stiven is part of the multi-award-winning PR team at Holyrood PR, a leading Scottish PR agency

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