Edinburgh First’s new appointment announcement generated more than half a million opportunities to see thanks to our Hospitality PR experts
AFTER appointing one of the best business tourism experts in Scotland, the commercial arm of the University of Edinburgh, Edinburgh First, achieved outstanding national and regional press coverage across the country.
- 26 items of separate coverage across print, online and social media
- 529,765 generated opportunities to see
- Featured in The Scotsman and Edinburgh Evening News
- Key business targets in Daily Business and Scottish Business Insider
- Achieved client requested sector coverage in Conference and Meetings World, Association Meetings International and Meetings Incentive Travel
This was not just a run of the mill new appointment release. Speaking with the newly appointed Head of Business Development for Edinburgh First, Amanda Ferguson, our PR team was able to get a detailed insight into the business tourism sector and how Amanda intends to move the business forward following the pandemic.
After a challenging year for the hospitality sector, our experts knew it was imperative to detail Edinburgh First’s newest venture and outline Amanda’s inspiring intentions for reigniting Edinburgh’s hospitality sector and boost the city’s economy.
From an extensive interview our PR experts cherry picked the most engaging and newsworthy lines from Amanda to formulate the press release.
We achieved a variety of coverage from national and regional press in The Scotsman and the Edinburgh Evening News as well as key business outlets such as Scottish Business Insider, Daily Business and Scottish Business News.
Our team also delivered client requested outlets in the business tourism and conference and events sector in the Conference and Meetings World, Association Meetings International and Meetings Incentive Travel.
Read the original press release here
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