Exciting hostel news makes headlines with hospitality PR
Monday, September 30th, 2019
on behalf of Project Work and Other Clients
Business expansion for Beds and Bars is news of the day with help from hospitality PR agency
IF YOU are looking for a hospitality PR agency to handle your major business milestones – look no further.
St Christopher’s Inn, a successful hostel for young backpackers in Edinburgh, was to double in size as part of an ambitious expansion into a second prime city centre location and enlisted the help of Holyrood PR to spread the news.
We shared the exciting expansion story with the press and achieved widespread coverage.
Some of the highlights included:
- Hits in major Scottish national newspapers – The Scotsman, The Herald and The National (all with accompanying online articles)
- All-important local coverage in Edinburgh Evening News, The Edinburgh Reporter and Marketing Edinburgh
- Hits on popular business news websites, Insider.co.uk, Scottish Business News and BQ Live
- A total reach of over 1 million people across traditional, online, business, trade and social media coverage
The popular St Christopher’s Inn has been a fixture on Market Street for 20 years, welcoming hundreds of thousands of tourists to the Scottish capital.
The traveller hotspot was moving into a historic building on the opposite side of Market Street, as part of a £2.3m investment by our client, Beds and Bars.
By placing the news in relevant media outlets like these, the Beds and Bars message is reaching all target markets and showing its creds in being a progressive and successful organisation.
You can read the original press release here.
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