Scottish developers hailed site saviours, amplified by Property PR

RENOWNED independent homebuilder revitalised three significant residential developments across the central belt after a high-profile collapse of the original housebuilder.

After prominent Scottish developer Stewart Milne announced their administration, Dundas Estates swooped in to rescue three of their unfinished sites, saving them from an unknown future.

With developments rescued across central Scotland in Shawfair, Haddington and Bishopton, Dundas promised to deliver high-spec homes that exceeded industry standards, putting the minds of buyers at the sites at ease.

With the goal of making the transition as smooth as possible, our Property PR team quickly got to work drafting regional media releases to draw attention to each of the sites.

Here’s the results:

• 20 items of coverage
• 164,379 opportunities to see
• Coverage in key local titles including Glasgow Times, East Lothian Courier and Renfrewshire Gazette.

To keep momentum, our team drafted regional releases at the beginning of construction of these homes to notify potential buyers about completion dates.

The results are as follows:

• 16 items of coverage
• 661,277 opportunities to see
• Features in industry titles including Scottish Construction Now, Project Scotland and Scottish Housing News.

Carefully crafted press releases and targeted media outreach ensured Dundas were seen across all relevant sectors, including housing and construction titles as well as each sites local publications.

The coverage not only raised awareness of Dundas as a developer but also highlighted the company’s commitment to building high quality homes in Scotland.

Check out the original releases here:

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