Holyrood PR Episode 114
Friday, April 25th, 2014
on behalf of Banks Group
As well as tucking into our Easter eggs at Holyrood PR this week, we’ve also been busy telling stories for our clients, including how Scottish students are pushing rents through the roof, learning about plans for a new wind farm classroom in Perth and finding out how one East Lothian golfer has been mastering the game in Augusta.
Scottish lettings portal, Citylets, has revealed in its quarterly report that average rents in Scotland have risen by an inflation busting 3.6% over the last year, with major cities such as Edinburgh and Aberdeen seeing rents surpass the £1000 mark.
It’s thought the booming student sector is fuelling the rise in the first quarter as many students sort their accommodation for the next academic year at Easter so they can focus on their summer exams.
Our regional roll out of press releases, bespoke to each area of the country, were a success, securing coverage in Edinburgh Evening News, Glasgow South and Eastwood Extra, Northsound Online and The Courier as well as national exposure in The Sun, The Scotsman, The Daily Mail and The Herald.
Next up, energy experts, Banks Renewables, have unveiled plans to promote teaching among the turbines at its proposed Bandirran Wind Farm, near Balbeggie in Perthshire.
As part of it plans for a six-turbine wind farm on the 5,000-acre Bandirran Estate, the Hamilton-based firm wants to create the learning centre in a steading building on the site.
The Royal Highland Education Trust, a charity that aims to get children to learn about rural life, which now increasingly includes renewable energy, has praised the idea.
The story has been featured in The Courier in print and online.
And finally, one lucky East Lothian lad has been swinging into the headlines with a story of his adventures at this year’s US Masters.
With East Lothian about to host Europe’s biggest junior golf tournament the US Kids Golf European Championships, last year’s runner up, got a dream chance to prepare for the event by travelling to America to watch The Masters in person.
Accompanied by father and Gullane PGA professional Alasdair Good, 15-year-old Brodie, took his debut trip to Augusta to soak up the atmosphere of one of the world’s most prestigious events.
With lofty ambitions of one day entering the professional field himself, Brodie hoped the once in a lifetime experience will help further inspire him to improve his game, just in time for competing in the US Kids Golf European Championships in May.
The story was picked up by Edinburgh Evening News, The East Lothian Courier and Daily Record supplement, Edinburgh Now.
That’s it for this week’s HPR TV but be sure to keep up to date throughout the week by visiting our website and connecting with us on Facebook, Twitter, Linkedin and Google Plus.
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