Charity PR experts lay foundations for Christmas campaign success
Tuesday, December 11th, 2018
on behalf of Edinburgh Children's Hospital Charity
Schools and businesses urged to get on board with ECHC’s Big Christmas Door Appeal
GREAT PR support is crucial to supporting a business’s campaigns and projects off the ground.
Much-loved charity, Edinburgh Children’s Hospital Charity (ECHC) enlisted our team of PR experts to support its ‘Big Christmas Door Appeal’ in 2018.
To get the campaign off to the best possible start, we conceived and delivered a call for both schools and businesses to support the campaign, a rousing call to action during November, in the crucial weeks of the campaign proper.
As the first stage of the 10 week project, it was vital to get off to success at a time of year when it is notoriously difficult to achieve cut through. Success included:
• Ten key items of coverage in local and national media
• National coverage in The National and Daily Record
• Local coverage on sites such as Edinburgh Live, West Lothian Courier and The Edinburgh Reporter
• Key trade coverage on titles such as Fundraising.co.uk
• Shares on Twitter from local titles such as The North Edinburgh News and Edinburgh Live
• A total reach of 513,737
The ECHC campaign urged companies to sponsor a ‘living’ advent calendar door within the Royal Hospital for Sick Children and as such, as much attention as possible was required from across the media.
The broad range of media coverage meant we were able to position the campaign firmly in the minds of reporters and influencers across different titles and start to build momentum before the doors started opening throughout December.
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