Charity PR experts lay foundations for Christmas campaign success

by Fraser Clarke

Tuesday, December 11th, 2018

Schools and businesses urged to get on board with ECHC’s Big Christmas Door Appeal

Charity PR work by the expert team at Holyrood PR reaps rewards for ECHC's Advent Calendar Doors Campaign

GREAT PR support is crucial to supporting a business’s campaigns and projects off the ground.

Much-loved charity, Edinburgh Children’s Hospital Charity (ECHC) enlisted our team of PR experts to support its ‘Big Christmas Door Appeal’ in 2018.

To get the campaign off to the best possible start, we conceived and delivered a call for both schools and businesses to support the campaign, a rousing call to action during November, in the crucial weeks of the campaign proper.

As the first stage of the 10 week project, it was vital to get off to success at a time of year when it is notoriously difficult to achieve cut through. Success included:

• Ten key items of coverage in local and national media
• National coverage in The National and Daily Record
• Local coverage on sites such as Edinburgh Live, West Lothian Courier and The Edinburgh Reporter
• Key trade coverage on titles such as Fundraising.co.uk
• Shares on Twitter from local titles such as The North Edinburgh News and Edinburgh Live
• A total reach of 513,737

The ECHC campaign urged companies to sponsor a ‘living’ advent calendar door within the Royal Hospital for Sick Children and as such, as much attention as possible was required from across the media.

The broad range of media coverage meant we were able to position the campaign firmly in the minds of reporters and influencers across different titles and start to build momentum before the doors started opening throughout December.

COULD YOUR ORGANISTATION BENEFIT FROM CHARITY PR LIKE THIS?

Give our team a call on 0131 561 2244 or fill out the form below to find out more and begin your journey with Holyrood PR:

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Young PR professional Fraser Clarke, who works with public relations agency, Holyrood PR in Edinburgh, Scotland

Fraser Clarke

Young public relations professional Fraser Clarke is part of the multi award-winning team at Holyrood PR, a leading Scottish PR agency

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