Holyrood PR Continues Its Winning Ways With Golden Award Success
Friday, October 20th, 2017
When being second is better than being a winner
‘WINNING isn’t everything’ – a maxim that Holyrood PR can fully endorse after we enjoyed a hugely successful night at the CIPR Scotland PRide Awads 2017.
We scooped the Silver prize for Outstanding Agency of the Year, the most prestigious award on the night – an amazing achievement that saw us beating a number of the industry’s so-called big hitters.
And to round off a night of many triumphs, we also walked away with one Gold and two Silvers for our creative work for clients – as well as collecting prized finalist awards in no less than six other categories.
It means that Holyrood PR has been on a hot streak of Gold wins in the PRide Awards – the PR industry’s Oscars – since 2011.
Co-Director and founder Raymond Notarangelo, said: “Picking up the Silver prize in the most highly prized category of the PRide Awards night – the one that everyone wants to win – makes us feel pretty confident in saying ‘we are the second best PR agency in Scotland’.
“Coming second is clearly never as good as being the winner but when you consider just how many agencies there are in Scotland and the quality of the opposition we beat – including multi-national businesses – we have a lot to celebrate and feel proud about.
“This year we scored a perfect 10 – our ten award submissions all made the shortlist of finalists at the PRide Awards; a record for Holyrood PR.
“It also means we have continued our amazing run of golden success in the awards – picking up Gold accolades every year since 2011.
“Winning an award is so important on three levels: 1. It’s recognition from our peers on the quality of our work; 2. It provides solid reinforcement to our ever-growing client base that we produce amazing campaigns that deliver results that bring demonstrable success to them; 3. It energises our staff and sparks them into continuing the deliver some of the best creative work in Scotland.”
Here’s a rundown of our awards success:
- Outstanding Public Relations Consultancy – Holyrood PR. SILVER
- Community Relations Campaign – CALA Homes: Building Communities in East Lothian GOLD
- Low Budget Campaign – Scottish Schools Pipes and Drums Trust: Piping Up For Scotland SILVER
- Corporate and Business Communications Campaign – Scottish Business Resilience Centre: Establishing Scotland’s Cyber Champions SILVER
- Best Use of Social Media – Edinburgh Children’s Hospital Charity: New Name, Same Aim FINALIST
- Best Event – Scottish Business Resilience Centre: Scottish Cyber Awards FINALIST
- Outstanding Young Communicator – Stuart Milne ACIPR FINALIST
- Consumer Relations Campaign – Mackie’s of Scotland: Mackie’s Churns 30 in Style FINALIST
- Not-for-Profit Campaign – Edinburgh Children’s Hospital Charity: New Name, Same Aim FINALIST
- Best Use of Media Relations – Edinburgh Children’s Hospital Charity: New Name, Same Aim FINALIST
As we are so proud of what we do for our clients, here’s a quick summary of our award-winning work:
When our client CALA Homes took the decision to launch a dedicated £10,000 community bursary for good causes and charitable groups in East Lothian, we were on hand to drive sign-ups and raise awareness.
With just one major regional news outlet now covering the area – the widely respected East Lothian Courier – we took the decision to work towards landing a full media partnership.
By successfully involving the paper, we landed a series of powerful articles that had an incredible effect. The bursary received 129 applications to innovative community project and CALA even had Editor, Robbie Scott, on the final selection panel.
Scottish Business Resilience Centre
Making up two of our award entries this year, we’ve worked with the Scottish Business Resilience Centre (SBRC)since 2011. This means we’ve gained a wealth of knowledge when it comes to hacking, phishing and all things cyber.
We have completed numerous campaigns and shared dozens of stories for SBRC, all of which have showcased them as a pioneers and key commentator on the cyber landscape.
So when SBRC decided it was about time that Scotland had its own cyber awards we were on hand to help.
In the awards world, notoriety is everything and we were delighted to pack some serious punch with our wide-ranging and industry appropriate coverage.
The resulting campaign would reach more than 937,000 people on a tight budget.
Delivering these results for a long term client is something we love to do, getting involved in its latest work and challenges – unearthing its latest stories and telling them to the world.
Scottish Schools Pipes and Drums Trust
The Scottish Schools Pipe and Drums Trust (SSPDT) is dedicated to promoting Scotland’s national instrument – the bagpipes – among young people. Every year the Trust holds its annual championship and we were tasked with drumming up more pipe bands to enter the competition and raise the profile of the Trust’s important work.
We created a targeted four month campaign that achieved a total of 134 items of media coverage.
Better yet the championships received a record number of entries and experienced a 50 per cent increase in the number of local authorities the Trust is now working with.
Seeing our work result in measurable figures for our clients really does make it all worth it.
OUR AWARD-WINNING EDINBURGH PR AGENCY CAN TURN YOUR BUSINESS’S PROFILE INTO A PERFECT 10 TOO.
Our awards success is evidence of real business boosting communications campaigns driven by outcomes not outputs. Get in touch with our team of communicators on 0131 561 2244 or by using the form below:
Raymond Notarangelo, co-founded Scottish PR agency, Holyrood Partnership after spotting a gap for colourful and innovative public relations in Edinburgh. He now leads a team providing media relations, social media, video, photography, brand newsrooms, crisis communication and media relations.View Raymond's Profile
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