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Property PR Success for CALA after New Homes Gain Media Coverage

by Alicia Simpson

Tuesday, June 13th, 2017

New Homes at Broomieknowe Golf Club Tee Off with Widespread Press AttentionCALA's Eagle Green had great media coverage thanks to property PR experts

OUR client CALA Homes (East) recently launched a collection of prestigious new family homes, located on a site which once formed part of a historic Midlothian golf club.

As property PR experts, we wasted no time in getting the ball rolling by announcing that the prestigious new Eagle’s Green development at Broomieknowe Golf Club had come on to the market.

The collection of stunning family homes are aimed at buyers looking for a blend of luxury living with a short commute into the centre of Edinburgh and boast a green outlook, having been built on land which previously served as a practice area for the club.

The purchase of the land by CALA Homes also provided vital investment towards safeguarding the future of the popular golf club, enabling it to press ahead with its proposal to enhance both its course and clubhouse.

We had substantial success in promoting these new properties as far and wide as possible, bringing the news to potential homebuyers all across Scotland and beyond.

Highlights included:

  • National hits in The Scotsman, the Daily Record, the Daily Express, Scotland on Sunday and the Sunday Times
  • Coverage in the Edinburgh Solicitor’s Property Centre (ESPC) – Edinburgh’s free and very widely read property publication
  • An impressive total reach of 337,397 across online and in print

The prime location of this fantastic development was something which we were keen to emphasise in our press release and it certainly caught the media’s attention, as demonstrated by the sweep of national coverage we secured.

WANT TO FIND OUT HOW OUR PROPERTY PR EXPERTS COULD MAKE YOU FEEL RIGHT AT HOME WITH STORY TELLING?

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The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.

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