Vision for Donaldson’s restoration hits headlines thanks to PR agency in Edinburgh
Tuesday, September 1st, 2015
on behalf of CALA Homes
The new images showcase the plans for the exciting redevelopment of the iconic Donaldson College.
The redevelopment is set to transform the empty school into a mixture of luxury houses and apartments and with the power of PR photography the story has caused a stir that has reached beyond the Scottish capital.
City and Country, a heritage restoration specialist will create 117 converted residential homes in the old building whilst retaining many of the original features.
CALA, the UK’s most upmarket home-builder, has proposed an addition to the north of the building in the shape of a large crescent, containing a mixture of family houses, maisonettes and 84 new build apartments.
Established 30 years ago, CALA strives to construct high quality homes that reflect and enhance their local surroundings; all the proposed properties will boast panoramic views of Donaldson College and its 17 acre setting.
secured some fantastic coverage in regional titles such as The Herald, which has a print circulation of over 47,000, the Edinburgh Evening News and the Edinburgh Reporter, all of which are renowned publications in the Edinburgh area.
has also been featured on trusted business site Daily Business Group.
But the great coverage didn’t end there. Elsewhere, the plans also gained positive coverage in the acclaimed leading architecture journal, Urban Realm, which is issued to credible specialists in every architectural practice in Scotland.
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Scott Douglas is the co-founder of the multi award-winning Holyrood PR, renowned public relations agency in Edinburgh, Scotland.
As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.
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