Highland Retreat Hits Sweet Spot Online

by Aimee Lawrence

Wednesday, October 24th, 2012


Sweet AvacadoStylish Design for PR Scotland.

News of Coco Chanel’s Highland romantic hideout being converted into a hotel by Bell Ingram took the media by storm and it is continuing to receive coverage-this time with online magazine Avocado Sweet.

She is famed for her natural genius for design and the enduring influence she had on her contemporaries and those after, meaning a stay in a Chanel designed interior would be a reat treat.

Rosehall Estate near Lairg in Sutherland was Chanel’s romantic hideout during her decade long affair with the 2nd Duke of Westminster, Hugh Grosvenor. The 20 room Georgian mansion was decorated by Chanel in her classic, minimalist style style but later fell into decline.

It has now become a project of Bell Ingram’s to convert the house into a hotel with a full display of pictures available in the blog.

Director Iain Cram said: “The challenge is to bring the building back to life while preserving and reinstating the Chanel influence. Rosehall is thought to be the only property outside of France and Switzerland to contain a genuine Chanel designed interior and reputedly, Scotland’s first bidet. We have a real chance to restore this cultural gem to its former glory.”

Iain Cram stated that the final interior design will have a strong nod to the 1920s and to Coco Chanel.

The full coverage can be read on the Sweet Avacado blog website on behalf of Bell Ingram thanks to an ongoing PR campaign with Holyrood PR.


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