Highland Property Boost Makes Land Agent Front Page News

by Alicia Simpson

Monday, November 21st, 2016

Post-Brexit Demand From Ex-Pats Sees Bell Ingram Make A Splash Across Britain, With The Help Of Scottish PR Experts

21-nov-bell-ingram

SINCE the Brexit referendum in June of this year saw votes cast in favour of the UK leaving the EU, the breaking news, unsurprisingly, generated a raft of follow up stories in the media – the majority of which reported an outlook of doom and gloom.

So when our client, leading land and estate agent Bell Ingram, saw the vote provide a boost to the property market on the west coast of Scotland, we used our PR expertise to announce this unexpected result.

In recent months, Oban-based Bell Ingram has seen a significant rise in enquiries from British ex-pats seeking to return to the UK – and we knew this jump in market demand was sure to get the media talking.

Combining our client’s expert property knowledge with our media skill, we pulled together a punchy and informative press release to secure coast to coast coverage for the revelation.

Highlights included:

Media interest from Scottish and UK national newspapers meant that this valuable story was read as widely as possible.

In addition, we used Bell Ingram Associate Will Banham as the spokesperson for the article, therefore positioning him across a variety of national and local media as a leading expert on the property market which could, in future, result in our client being asked to provide commentary on related topics.

WANT TO BE SEEN AS AN EXPERT ON YOUR SUBJECT AREA?

Bell Ingram has enjoyed a larger media presence since working with Holyrood PR. If you would like to discuss the opportunities for your business, get in touch with us on 0131 561 2244 or by using the form below –

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The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.

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