Highland Property Boost Makes Land Agent Front Page News
Monday, November 21st, 2016
on behalf of Bell Ingram
Post-Brexit Demand From Ex-Pats Sees Bell Ingram Make A Splash Across Britain, With The Help Of Scottish PR Experts
SINCE the Brexit referendum in June of this year saw votes cast in favour of the UK leaving the EU, the breaking news, unsurprisingly, generated a raft of follow up stories in the media – the majority of which reported an outlook of doom and gloom.
So when our client, leading land and estate agent Bell Ingram, saw the vote provide a boost to the property market on the west coast of Scotland, we used our PR expertise to announce this unexpected result.
In recent months, Oban-based Bell Ingram has seen a significant rise in enquiries from British ex-pats seeking to return to the UK – and we knew this jump in market demand was sure to get the media talking.
Combining our client’s expert property knowledge with our media skill, we pulled together a punchy and informative press release to secure coast to coast coverage for the revelation.
- 12 items of coverage in total in print and online
- Front page splash in the Press and Journal, with a follow on full page spread within the paper
- Print coverage in a spread of national titles including The Times, The Sunday Times, The Herald, The Scotsman and The National
- Important local coverage in the Oban Times and significant hits in trade publications The Property Reporter and Scottish Financial News
- Reaching a potential circulation of 1,393,775 readers across the UK and perhaps even further afield
Media interest from Scottish and UK national newspapers meant that this valuable story was read as widely as possible.
In addition, we used Bell Ingram Associate Will Banham as the spokesperson for the article, therefore positioning him across a variety of national and local media as a leading expert on the property market which could, in future, result in our client being asked to provide commentary on related topics.
WANT TO BE SEEN AS AN EXPERT ON YOUR SUBJECT AREA?
Bell Ingram has enjoyed a larger media presence since working with Holyrood PR. If you would like to discuss the opportunities for your business, get in touch with us on 0131 561 2244 or by using the form below –
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The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.View Private:'s Profile
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