HELPFUL HACKING: THE SME’S SOLUTION TO TACKLING CYBER CRIME
Thursday, June 25th, 2015
on behalf of Scottish Business Resilience Centre
Scottish PR Agency pits good vs evil to crack the press
The Scottish Business Resilience Centre’s solution to cyber crime has attracted a great deal of media attention.
The SBRC, an organisation that aims to create a secure environment for businesses to trade and prosper in all safety, regardless of size and sector, has taken an innovative step to make it possible for smaller firms to be more confident when tackling the threat of cyber attacks.
Following the launch of its national initiative to combat cyber fraud, the unique organisation recently recruited the talents of several Abertay University graduates, who completed their bachelors in ‘Ethical hacking and Countermeasures’ to embark on the centre’s novel project – taking the media by storm in the process.
Last year alone, according to PriceWaterhouseCooper, 90 per cent of larger organisations suffered an online attack, costing them approximately £1.5m. However, the skills of this handful of computer experts will save many Scottish businesses from such expenses as they assess their clients’ cyber footprints and tests
their overall online security.
Thanks to our Edinburgh PR agency, SBRC’s new take on hacking has reached a wide and receptive audience, as the story has so far featured prominently in influential business publications The Herald, The National, online with BQ and the Scottish Business News Network. The battle between ethical and criminal hackers also featured in the Scottish Daily Mail. This not only successfully advertised SBRC itself but also raised awareness of the risks many businesses face today, in the age of technology and highlighted the service offered by the Centre.
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