Hectic afternoons and hot air balloons
Wednesday, September 23rd, 2015
By Rebecca Craig
I HAVE come to the end of a manic few weeks experiencing the real life of a PR professional and it is safe to say that it has been quite an experience.
Having never tried my hand at PR before I didnt know what to expect, but my internship at Holyrood PR has exceeded anything I could have hoped for, and it has given me the drive to pursue a career in the profession in the future.
For anyone tackling this roller-coaster internship, I feel I should pass down a few words of wisdom, as in my time at Holyrood PR I feel that I have learned some valuable lessons:
- Coming up with catchy titles is a tricky business, you will struggle, but there is always someone on hand to suggest ideas
- Always have a notepad and pen, it is ESSENTIAL that you write things down because you will have to take in a lot of different bits of information all at once
- There is no such thing as a lull in the workload, you may feel that you have come to the end of the to-do list but you will soon find yourself swimming in work, wondering why you were so naïve
- Photos are equally as important as words in the PR world, when it comes to issuing information it can make the difference a small paragraph and a feature article
- Take the opportunity to speak on the phone, and dont be ashamed to ask people to spell things out, no matter how stupid you may feel.
- It is crucial that you become an avid email checker and list maker as it is the only way to keep afloat in such a fast paced, fast moving environment.
- Seeing something that you have been working on make the frontpage of a newspaper gives you a major rush and you will want to have that feeling again…and again….and again
I have been told several times that a degree is nothing without experience and my month at Holyrood PR has given me just that. I now feel much more confident about my knowledge of PR and of my own abilities.
There is a great atmosphere in the office and there’s always loads of tasks to do so you will never find that you’re sitting twiddling your thumbs. They have been so welcoming I have definitely felt like I have become a part of a well-oiled machine.
In the first week I had already learned so much and by the end of the month I was given the opportunity to pick my own interesting press releases to help draft. I also played a role in organising some very unusual events including a balloon ride for a 100 year old.
I have also learned that I really enjoy reading newspapers, even if it is just the property section
Most importantly spending a month at Holyrood PR has been the perfect way to transition myself out of the post-uni lull. I have now learned that the big bad world is really not so bad!
I know that my experience at Holyrood PR will prove invaluable to pursuing a career in Public Relations and I am very grateful to the entire team for being so accommodating to a total PR newbie.
Essentially an internship at Holyrood PR can teach you a lot, but it is safe to say that I have also had the opportunity to learn a lot about myself, and I am leaving this award winning PR agency having drank gallons of tea, with a heavy notepad full of illegible notes and an even heavier heart.
Do you want to be the next intern at Holyrood PR?
If you think you have what it takes to become the next intern at Holyrood PR then get in touch with us now.
Scottish public relations agency Holyrood PR in Edinburgh, Scotland, runs a rolling programme of placements for PR interns, working alongside our team of PR experts. Many of the most successful PR interns go on to land full time PR jobs with our award-winning Scottish public relations agency.View PR's Profile
Thursday, February 14th, 2019
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