Property PR Success for Bell Ingram on Hebridean Dream Home

by Alicia Simpson

Thursday, June 15th, 2017

Property PR Experts Showcase Fine Georgian Property, Garmony HouseBell Ingram media coverage for the beautiful Garmony House thanks to Property PR experts

WITH exceptional views across the Sound of Mull and original features oozing with character, it wasn’t long before Garmony House, marketed by Bell Ingram, stirred up the media’s attention as the perfect place to live out a Hebridean dream. 

The stunning, five bedroom Georgian home, situated on the Isle of Mull, dates back to the late 16th century, with a local gentleman of the Clan Maclean procuring the property during this period.

The property would make the ideal home for a large or growing family. However, as Mull is a highly popular tourist destination, Garmony House also offers the potential for the owner to reap the benefits of additional income and operate it as a charming bed and breakfast.

As property PR experts, we knew the chance for househunters to become more than just tourists of this beautifully secluded location was something worth shouting about, so we targeted key titles with a carefully crafted media release for instant results.

Highlights included:

  • National hits in The Scotsman and Daily Express
  • Key coverage in The Press and Journal, Scotland’s largest regional paper
  • An impressive total reach of 279,763 across online and in print
  • A comment in four of the pieces from Carl Warden, Bell Ingram’s Senior Associate, positioning him as an expert in this area

The media coverage generated for Garmony House meant that we were able to position Bell Ingram across a variety of national and local media, with the print pieces in The Scotsman and Daily Express being the key to reaching a wide and diverse audience.

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Private: Alicia Simpson

The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.

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