Scotland’s largest dental group attracts local and national media success thanks to our Health PR team

SENSATIONAL dental group, Clyde Munro, creates a media whirlwind after sharing its dementia training success with the help of our Health PR experts.

Our PR team helped to tell the story of how the biggest dental group in Scotland are dedicated to educate their staff with dementia-friendly sessions to provide the best dental experience possible.

The news reached a significant number of audiences, including spectacular features throughout multiple media channels:

• 6 items of coverage across national, local and specialist media
• 165,731 opportunities to see
• Featured in the Daily Record, the Rutherglen Reformer, and key dental titles such as The Dentist and Cosmetic Dentistry Guide

As Clyde Munro had an ongoing partnership with Alzheimer Scotland, the HPR team drafted a press release which focused on the company’s aspiration to enroll all of its dental practices through Dementia Friends awareness sessions.

The notable coverage the dental group achieved, with the help of our Health PR experts, supported its intention to spread awareness about the condition and the challenges that dementia comes with.

Clyde Munro has been growing rapidly and has recently become the biggest dental group in Scotland with more than fifty “local family dental practices” acquired. Such stories are important to the client, as they highlight how business growth can go hand in hand with the company’s ethos.

By gaining national, local and specialist coverage, our Health PR experts showcased the major value and importance of the story and the rapid success that comes with it.

Read the original press release here.

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