PRECISION COVERAGE FOR SURGEONS’ SCHEME

by Chris Fairbairn

Tuesday, September 3rd, 2019

Innovative scheme to boost patient outcomes delivers UK-wide Health PR coverage

PRECISION COVERAGE FOR SURGEONS' SCHEME| Health PR

WE helped a major new health initiative launch placing international surgical trainees into posts throughout the UK’s NHS Trusts and Boards – providing vital training and much-needed personnel while boosting patient safety.

Building on previous schemes that have now helped to match up more than 1000 international medical graduates (IMGs), The Royal College of Surgeons of Edinburgh (RCSEd) has now launched the UK’s first International Postgraduate Deanery (IPD).

This will allow IMGs the opportunity to spend up to two years contributing towards patient care in the NHS, boosting training and development within the health service, with many trusts facing a challenging shortage of surgical staff against the demands of a growing and ageing population.

Highlights to date have included: 

– 18 articles with a circulation in excess of 500,000 according to Kantar Media

– Local coverage in well-read local papers such as South Evening Post, Western Mail, Tandrige County Border News and North Edinburgh News (blog)

– Exceptional local media coverage across Scotland, England and Wales

– Prime coverage in the South Wale Evening Post and Mansfield Chad

Widespread media coverage across several geographical locations is significant as it has increased awareness of the innovative scheme as well as boosting RCSEd’s profile.

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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