Pioneering physio treatment for MS earns clutch of headlines
Friday, August 2nd, 2013
on behalf of 0 Point One
healthcare for Scottish actress hits major media headlines
Health PR experts at Holyrood PR has scored a major round of national newspaper coverage for physiotherapist Chongsu Lee, and his pioneering multiple sclerosis treatment.
We told the story of how one of his patients, Scottish actress Alison Peebles, believes his MS treatment is keeping her out of a wheelchair, dramatically improving her ability to walk and balance as she prepares for her next role. Mr Lee’s Point One Clinic in Edinburgh has landed some fantastic broadsheet newspaper headlines, read by hundreds of thousands across the UK.
We secured coverage by way of a 500 word article in The Sunday Times, the UK’s largest-selling quality national Sunday newspaper, with a readership of around 300,000.
This was followed by a substantial article in The Herald, Scotland’s biggest selling broadsheet with a readership of around 150,000, which also picked up on the success of the Point One Clinic.
The story was also published by the Scotsman newspaper, which has a readership of around 90,000. The hat trick of print and online coverage ensured the story was picked up by MS patient groups and Twitter.
The coverage was achieved as part of an ongoing PR campaign by Holyrood PR – the full story is in the original press release.
Interested in this kind of health PR media coverage for your business? Get in touch with our team to find out how
Phone us on 0131 561 2244, or take a few seconds to fill and submit the simple form below and we’ll get straight back to you:
Thursday, April 8th, 2021
Comments Off on Edinburgh hotel steals a march on opening thanks to medical exam tie-up
So how can we help?
Benefit from business videoAction!
Find out how affordable video can bring a host of benefits to your business.
Make an impact with PR photographyFind out more
Every story can be told better with pictures. Discover our affordable, high-impact photo packages.
Meet the teamOur people
Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick
If you have any comments or questions, please contact us.