Dental Firm’s new sustainability protocols leave the media smiling thanks to health PR team
Our health PR team left Scotland’s largest dental group gleaming as their clinical waste saving initiatives which are set to save up to 200,000 plastic cups and cut down on paper achieves national coverage.
Clyde Munro Dental Group are pushing towards a greener future thanks to its eco-friendly protocols. The initiatives will see the dental firm go on a ‘Paperless Patient Journey’ replacing traditional paper forms with an easy to use online patient platform.
The dental firm is also set to save the equivalent length of 17km of cups a year with a protocol designed to reduce its single use plastic cups during patient procedures and appointments.
Our health PR experts jumped on board to share the eco-friendly ideas, delivering fantastic results:
- 7 items of coverage across print, online and social media publications
- 94504 opportunities to see across national, regional and specialist media
- Highlights include The National, Scottish Dental Magazine and Dental Review News
Our team contacted Clyde Munro’s Head of Commercial Finance and Lead on the sustainability project to find out just how significant the initiative could be for the environment and the group’s practices.
We drafted a number of press releases on the back of the interview and issued them to selected media, securing media attention from a variety of outlets.
The coverage highlight’s Clyde Munro’s forward thinking attitude and commitment to a greener future. Placing them at the forefront of their sector and putting them on the map to potential new clients.
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