Media give dental group the green light thanks to paperless patient journey

Clyde Munro Dental Group Media Coverage

Dental firm’s eco-friendly initiative makes media grin with the help of Health PR

Health PR Photography, paperless patient journey success post (1)

When Clyde Munro Dental Group formulated a plan to save the paper equivalent of four trees per month by switching to an online patient platform, our Health PR team knew how to create the perfect story.

Around 164,000 electronic forms have been completed across the firm’s multiple practices between April and July 2021, with each form averaging one sheet of paper as the dental group work with software partners to introduce a user-friendly online patient platform that will replace the traditional paper-based forms.

The initiative comes as part of Clyde Munro’s ‘Paperless Journey’ which aims to encourage patients to communicate electronically.

Our Health PR experts got on board to help spread the environmentally friendly story, generating gleaming results:

  • Six items of coverage across print, online and social media publications
  • 48,161 opportunities to see across National and specialist titles
  • 1,200 word editorial feature in the Scottish Dental Magazine
  • Key Features in; Dental Review News, Cosmetic Dentistry Guide, and Deadline News

Our experts reached out to Amy Reilly, Head of Commercial Finance and Lead on the project to gain further insight into the paperless journey and the firm’s aspirations surrounding environmentalism.

From here, our team collaborated with Clyde Munro and drafted a press release securing national coverage, as well as delivering a 1,200 word editorial for the Scottish Dental Magazine on the firm’s eco credentials, which incorporated the company’s future goals for net zero and how they plan to implement it.

This coverage helped to highlight Clyde Munro’s commitment to environmentalism and helps establish the company’s eco-friendly ambitions as well as placing them in front of a huge audience of potential new clients.


Read the original release here:

Dental group flexes eco credentials after saving 164,000 sheets of paper in four months

Find out more about Clyde Munro at https://clydemunrodental.com/

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