Smiles all round for dental group as PR experts help drill into trade media
Clyde Munro worked closely with 1TcA (One Thought Changes All) who donated the masks to the group to help keep dental and practice staff safe on their commute to work.
After hearing about the gesture, Glasgow-based Clyde Munro made the decision to pass the benefit on to its two charity partners, with donations split between Alzheimer Scotland and Let’s Talk About Mouth Cancer.
We shared this with the media with the highlights including:
- 5 items of coverage
- 48,031 opportunities to see
- Key trade titles: Dental Review News and The Dentist
- Covered in print, online and social platforms
- Coverage in National and key trade publications
The trade coverage generated by our Health PR team helped position the Glasgow-based dental group as an active and forward-thinking organisation.
This story helps to create a positive reputation for the dental group amongst investors, industry leaders and professionals – which are key audiences for Clyde Munro.
Through national and trade coverage, the story put Clyde Munro in front of new and existing customers spreading awareness and showcasing the positive activity ongoing within the group.
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