Renowned implant pioneer snapped up by rapidly-expanding group captured by Health PR experts

SCOTLAND’S most impressive dental group, Clyde Munro, has sealed the acquisition of a renowned implant centre in a deal that was completed over just eight weeks, told by Health PR experts.

News of the acquisition reached a massive audience, thanks to our PR team, who helped tell the story of how Clyde Munro acquired Fairmilehed Dental Practice & Implant Centre in Edinburgh.

The coverage – which also featured eye-catching pics of founder and respected implant expert Dr Duncan Robertson – included:

• 23 items of coverage
• 474,724 opportunities to see
• Impressive national coverage in The Scotsman (print and online)
• Valuable Trade and Specialist coverage in Scottish Financial News, High Growth Scotland, Daily Business and Dental Review News
• Regional coverage in Edinburgh Evening News and The Edinburgh Reporter

As Clyde Munro nears its milestone of owning 50 dental practices, our health PR team knew it was important to get across Clyde Munro’s expansion to advanced dentistry and implantology.

The HPR team negotiated an exclusive with The Scotsman, after identifying it as the most read and respected publication among the existing patients and potential new patients.

Furthermore, securing trade coverage for Clyde Munro was valuable because as the group nears its milestone, it wants to be in the centre of trade media, in front of new talent and competitors.

The items of regional coverage are particularly useful as Clyde Munro intend to spread further across the East of Scotland, so this coverage targets potential new customers in that region.

You can read the original story here, and click here to see the picture gallery.

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