Dental group acquisition drills local media success
Tuesday, January 12th, 2021
on behalf of Clyde Munro Dental Group
Family dentist thriving in new partnership following Health PR success
RENOWNED Scottish dental group, Clyde Munro, expand its portfolio further with Ayrshire acquisition gaining valuable local media coverage with the help of Health PR experts at Holyrood PR.
Sandgate dentistry has joined Clyde Munro adding another 11,500 patients to the group’s portfolio along with a handful of new staff.
We helped shared the practice’s acquisition and secured a host of local and trade coverage – the main aim of the project.
Our team delivered the following results:
- 12 items of coverage across Print, Online and Digital
- 36,575 opportunities to see
- Local coverage in Ayr Advertiser (Print and Online) and Carrick Herald
- Impressive specialist coverage in Dental Review News, Scottish Financial News and Scottish Business News
Mark Fitzpatrick, owner of Sandgate, said “As a practice we like to keep our ethos and approach to dentistry simple and very friendly, which is one of the many reasons why Clyde Munro is the perfect fit to take it on.”
Holyrood PR’s Health PR experts, secured local coverage for Clyde Munro ensuring the story reached potential customers in the heart of Ayrshire where Sandgate Dentistry operates.
The host of coverage in specialist titles positioned Clyde Munro as a leader of its sector, making impactful and widely recognised business manoeuvres.
Clyde Munro was founded by Jim Hall in 2015 with the acquisition of seven practices. Since then, it has enjoyed rapid growth through acquisition and has plans to continue expanding.
It now comprises 42 practices across Scotland, with more than 200 dentists, 350 staff and 300,000 patients.
You can read the original press release here.
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Monday, April 12th, 2021
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