Health organisation stubs headlines with new smoking test for pregnant women

by Raymond Notarangelo

Friday, April 11th, 2014

10 APR Stornoway Gazette Online cropPregnant women throughout Scotland are to be given help in highlighting their exposure to cigarette smoke.

Women attending their first antenatal appointment at all NHS Scotland hospitals are being offered a carbon monoxide (CO) test. The service, devised by the Maternity & Children Quality Improvement Collaborative (MCQIC) of the Scottish Patient Safety Programme which is run by Healthcare Improvement Scotland, provides a method to indicate raised levels of exposure to the gas through either smoking or passive smoking or other sources such as exhaust fumes.

The story grabbed an array of headlines, coverage of the individual stories can be seen in both the print

11 APR Edinburgh Evening News - pregnant smokers testing - online

and online versions on the Edinburgh Evening News and The Stornoway Gazette.

The coverage showcased the hard work of SIGN and Healthcare Improvement Scotland to improve the patient care across the Scotland.

This was achieved as part of an ongoing PR campaign by Holyrood PR – the full story is in the original press release. 

If you are interested in this kind of media coverage for your business, contact us to for more information.



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Raymond Notarangelo

Raymond Notarangelo, co-founded Scottish PR agency, Holyrood PR after spotting a gap for colourful and innovative public relations in Edinburgh. He now leads a team providing media relations, social media, video, photography, brand newsrooms, crisis communication and media relations.

View Raymond's Profile

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