Tech pioneer’s significant milestone in the podiatry sector hits the headlines
The Holyrood PR team was quick to pick up the story of Scottish-based Emblation’s Swift device, which has helped countries bring in more than £11million in income.
The innovator recently hit the milestone achievement of 100,000 completed treatments in the UK and Ireland with its microwave device for treating skin conditions.
The mighty milestone grabbed the headlines in national, business, regional, specialist and local press, attaining the following results:
- 813,214 opportunities to see
- 21 items of coverage
- Featured in Silicon Scotland, Edinburgh Reporter, The Scotsman, Deadline News, The National, Edinburgh Evening News, Business Mondays, Digit, Business Fast and Scottish Business News
After a call with Emblation’s Marketing Manager who provided some more insight into the milestone and obtaining a quote from Matthew Butters – a podiatrist who has experienced using the Swift device in his clinic first-hand – a release was drafted.
A photo of Matthew Butters was obtained to accompany the release and a targeted media list was curated, which was then followed by the issuing of the story to business, national, tech, health, regional and podiatry press. Its pick up by main national titles such as The Scotsman is a great outcome.
The story highlighted Emblation’s success in the UK and Ireland so far and how the firm is the first in the country to use this kind of treatment on verrucae and warts.
The Swift device has already achieved huge success in the podiatry field and the release draws upon Matthew Butters’ own experience with the technology which cements the positive feedback that has been gained so far.
The coverage generated will help showcase Emblation as a company and the exciting work it is carrying out. The Holyrood PR team is looking forward to working with the company as it continues making its footprint in the health tech world.
For more information about Emblation visit https://emblation.com/
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