Head hunter’s story of saturated jobs market reaches potential audience of half a million people, after Scottish PR push

by Cameron Ward

Tuesday, January 5th, 2021

Core-Asset’s expert insights deliver major Scottish PR success for the recruitment firm

Scottish PR success post graphic on public relations expert Holyrood PR's saturated job market story with Core-Asset Consulting

THE IMPACT of the pandemic on the financial sector was laid bare after our client Core-Asset Consulting revealed that some specialised jobs are attracting up to 300 applicants.

To highlight this issue, our team of Scottish PR experts worked with Core-Asset’s recruitment experts to showcase the extent of the issue – focusing on the tsunami of applicants for a recent job posting.

Highlights of the coverage included:

  • Articles in seven seven different publications – including national, regional, specialist, and business titles
  • A huge reach which put the story in front of a potential audience of 500,000
  • Pick of the articles was in the print-edition of trusted national newspaper, The Scotsman
  • Potential social media reach of over 70,000, with valuable links back to Core-Asset’s website
  • Extensive coverage on social medias platforms including both Twitter and Facebook

 To deliver these results we first conducted a detailed interview with Mike Stirton, the firm’s Director overseeing its work with interim, temporary and contract positions. He has vast experience in the field, his opinions hold significant weight, so his insights offer credibility to the the media, which craves input from trusted and reliable experts.

We also contacted the relevant journalists to make sure the story was suitable for them and to make sure it provided all of the details and information they required.

The story was a perfect fit for publications such as Scottish Financial News, and The Accountant, so in order to find the right set of eyes we made sure to specifically target them.

Social media is another increasingly important avenue to help amplify client stories – so we ensured Core-Asset had a wealth of eye catching and interesting posts to share across its channels to help to maximise the reach.

Find out how our Scottish PR agency could help you achieve stellar results like these

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    Cameron Ward

    Account Executive, Cameron Ward, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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