Our Edinburgh PR Agency says Hats Off To The Sick Kids Friends Foundation This Easter

by Alicia Simpson

Thursday, March 31st, 2016

Public relations for the Sick Kids Friends Foundation, SKFFYoung patients and their families at an Edinburgh hospital have put their creative hats on and taken part in an Easter bonnet competition, thanks to a generous donation from a local charity.


The Sick Kids Friends Foundation (SKFF), which supports the Royal Hospital for Sick Children in Edinburgh, gifted the bare bonnets and craft materials to all children staying in the hospital over the Easter period as a unique activity.

Adult carers were then encouraged to post a photo of the children with their decorated hat on to SKFF’s Facebook page, creating an artistic, online Easter bonnet parade.

Judges from SKFF were on hand to announce the lucky winner, with Madison being crowned champion for her artistic flare and curly pipe cleaners.

Fiona O’Sullivan, Arts Programme Manager of the Sick Kids Friends Foundation, spoke of the benefits of hosting regular fun and interactive activities within the hospital.

Fiona said: “This was a fantastic activity organised for the children and we were very pleased to be able to contribute the materials to make it happen.

“We wanted to provide a normal, everyday experience for families who may not have had the chance to spend much time together recently and who will be spending time in hospital over the Easter weekend.

“This is just one of the many activities we provide to ensure children and young people’s lives are less interrupted by illness; they are less scared of hospital and have a more positive experience.

“We would like to say a big well done to Madison on her lovely winning design. This was the first time we had run this activity and it was a great success, so it’s definitely something we would look to do again next Easter.”

The competition prizes – three fluffy Easter bunnies – were generously donated by Eversheds LLP, as SKFF was its Charity of the Year.

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Private: Alicia Simpson

The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.

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