Happy family’s CALA staycation is a national hit, with help of our PR agency
Wednesday, August 6th, 2014
on behalf of CALA Homes
Holiday at home story lights up media, thanks to sunny PR photography from public relations experts
A HAPPY family’s delight at their brand new home has brought a welcome ray of sunshine to a huge Scottish audience – thanks the story spotting skills of Scottish public relations agency Holyrood PR in Edinburgh.
When our clients CALA Homes told as about a delighted home buyer who intended to spend a summer staycation in their five-bedroom new pad, we knew this was a story worth telling.
So we made contact with the Finlay family in Livingston, West Lothian, to learn more about their plans to have a fun and sun fuelled holiday break in their new home – complete with back garden hot tub.
Then we set up a colourful PR photo session with the family to show exactly how much fun they could have in their brand new Ranald property at the CALA Murieston Gait development in Livingston (be sure to check out the full gallery of photos – and find out how you can get similar, powerful images for your business).
Coupled with our detailed media release telling the family’s story, the package went on to earn some major headlines for CALA Homes – the pick of the crop being a massive spread in the country’s biggest-selling Sunday Newspaper, the Sunday Mai.
The property section of the paper’s hugely popular Seven Days section carried a full page on the Finlay family’s staycation plans, including a selection of the PR photos.
This was a huge success for CALA Homes, which wants to reach as many house hunters as possible to encourage them to visit the Murieston Gait development for themselves. Not least because the Sunday Mail sells almost 300,000 copies every weekend, reaching almost a millions Scottish readers in print – and a a huge number more through the global reach of its popular website.
Meanwhile the story about the Finlay family’s decision to ditch their annual foreign holiday to stay in Livingston instead, also appeared in the Edinburgh Evening News, the main paper serving Edinburgh and the Lothians.
It sells more than 30,000 copies per day, reaching almost 100,000 people across the Scottish capital and the surrounding area, including Livingston.
That generated further valuable coverage in the exact area where new buyers for the CALA properties are most likely to be based currently.
You can read the full version of the Sunday Mail story by following this link.
How can our Edinburgh public relations agency help your business?
Our Scottish public relations agency Holyrood PR has won multiple PR awards for our story spotting skills, media relations and social media expertise.
If you could use this kind of massive profile boost for your business or organisation, then we’d love to speak with you. We can be contacted on 0131 561 2244, or fill in the simple contact form below and we’ll get straight back to you:
Private: Heather Peebles
Based as a PR in Edinburgh, Heather Peebles is a highly-valued member of the team at Holyrood PR. Her work with the Scottish public relations consultancy sees her advising clients in healthcare, construction, renewables and logistics. As well as delivering numerous successful PR campaigns, she is also experienced in crisis PR and reputation management.View Private:'s Profile
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